Power White with Blue Light Technology.
This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action.
After brushing, the blue is gone... and your teeth are visibly* whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use.
For a smile so desirable, others can’t help but get closer to you.
Sorbitol, Aqua (Water), Hydrated Silica, PEG-32, Sodium Lauryl Sulfate, Aroma (Flavour), Mica, Cellulose Gum, Sodium Fluoride, Trisodium Phosphate, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Tocopheryl Acetate, Lecithin, Limonene, CI 74160, CI 77891.