TAKE STAYING FRESH TO THE NEXT LEVEL.

Live that daily fresh life. You never know what’s just around the corner, so you need a deodorant that’s going to keep you smelling awesome all day, every day. With its odour protection technology, our first Dual Action AXE Black Deodorant Stick has got you covered. Always on point, the iconic combo of frozen pear and cedarwood scent keeps you totally fresh, sweat free, and 100% ready. All. Day. Long.

BUST ODOUR. BOOST SCENT.

Checked out our fresh new look? That’s not the only thing that’s new around here. Our revolutionary new Dual Action Technology fights odour-causing bacteria, leaving you smelling irresistible day and night. So that no matter what comes your way, you’re ready.

Don’t worry; we haven’t messed with the classic AXE Black fragrance. We know it’s perfect already.

Fresher you, cleaner planet.

By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.

We believe one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever the opportunity comes your way, you smell your absolute best.

From our body spray deodorant to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the game.

WELCOME TO THE FUTURE. IT SMELLS AMAZING. AXE. SMELL IRRESISTIBLE.